Northern California Land Trust
I led a brand refresh and website overhaul for NCLT in celebration of their 50th anniversary. Working closely with the organization, I crafted a fresh identity and revamped the website to showcase their 50-year journey and commitment to sustainable land practices.
It was a fulfilling project, capturing the essence of their legacy and making it accessible to their community and supporters through a modern and engaging online presence.
Striking • Professional • Established • Fresh • Retro
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Striking • Professional • Established • Fresh • Retro 〰️
Design a visually striking website that tells the story of Northern California Land Trust and the work they do through clear and impactful content and imagery that will connect with key audiences.
Ensure that the new website clearly identifies the work that Northern California Land Trust does, establishes the importance of partnerships, and showcases their properties in a seamless way.
Develop a website that is easy to navigate and accessible for both current and prospective residents as well as other audience groups. The site should function smoothly and be straightforward to update and maintain.
Project Goals
Establish an identity that honors NCLT’s 50 years in service to the community with a modernized, refreshed approach. Create a cohesive set of design assets that align with the brand’s palette and typography. Use photography to help tell the brand’s story and support its vision.
Creative Direction
Collaborative
Community-Focused
Knowledgeable
Credible
Refreshing
